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    WHAT BLACK GIRLS WANT .. do you know?
    WHAT BLACK GIRLS WANT .. do you know?

    WHAT BLACK GIRLS WANT .. do you know?

    September 24, 2026|Lisa Michele Smith
    Research and voices from Black girls ages 10–18 on representation in fashion Ask a fourteen-year-old Black girl in nearly any American city what she wants from the fashion industry, and...
    From Bedazzled to Boundless: 20 Years of What Girls Wear
    From Bedazzled to Boundless: 20 Years of What Girls Wear

    From Bedazzled to Boundless: 20 Years of What Girls Wear

    September 23, 2026|Lisa Michele Smith
    Walk into the girls' section of a Target in 2004 and you'd find flip-sequin tees, butterfly-print tops, and jeans with rhinestones glued to the pockets. Walk into the same aisle...
    Get Dressed With Me: How Young Girls Became a Retail Force
    Get Dressed With Me: How Young Girls Became a Retail Force

    Get Dressed With Me: How Young Girls Became a Retail Force

    September 20, 2026|Lisa Michele Smith
    There's a genre of video that didn't exist fifteen years ago and now commands tens of billions of views: a girl, often eight or ten or thirteen, propping her phone...
    VivaSistah

    From superhero streetwear to practical everyday essentials, Viva Sistah has everything you need in one place. Shop quality products designed to fit your lifestyle with comfort, style and a little positivity!

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    • "I Love My Natural Hair" Youth Tee
      A woman modeling a black graphic t-shirt with a white and red print that reads 'I LOVE MY AFRICAN BLOOD' and 'VIVA OUR AFRICAN BLOOD' around a portrait illustration, set against a plain light gray studio background. Black t-shirt with 'UA Unbreakable Athlete' logo on a white background

      "I Love My Natural Hair" Youth Tee

      $28.99
    • "Jade Flowers" Raglan Eco Hoodie
      A young woman with long black braids wearing a black hoodie with a circular graphic on the chest that reads 'VIVA EBONIE GIRLZ CHICLA LAUNCH 2016' with an illustration of a Black woman. She is standing in a room with a white shelf in the background.

      "Jade Flowers" Raglan Eco Hoodie

      $39.99
    • "Princess Lovie" Heavyweight Youth Tee
      A smiling young woman stands outdoors on a grassy lawn wearing a mint green hoodie with a colorful graphic print on the front, blue jeans, and white sneakers, with a blurred background of green trees. A young girl with black braids smiles outdoors in a park while wearing a light aqua hoodie with a graphic of Princess Louie surrounded by pink flowers.

      "Princess Lovie" Heavyweight Youth Tee

      $35.99
    • Afrika “I Love My Natural Hair” Organic Cotton Kids T-Shirt
      Black t-shirt with 'iCE cOLD' text on a white background A young girl with curly hair stands outdoors on a grassy park lawn wearing a black graphic t-shirt. The shirt features a red heart and the text 'I LOVE MY NATURAL HAIR' above an illustration of a woman with short hair and the text 'VIVA EBONIE GIRLZ'.

      Afrika “I Love My Natural Hair” Organic Cotton Kids T-Shirt

      $29.99